WE’RE OPEN TO THAT
Samsung believes that the more we open up, the more awesome we become. We created ‘I’m Open To That’, a manifesto film communicating its brand philosophy: Life Opens Up With Galaxy. This is more than a campaign line. It’s a state of mind. A mantra or an affirmation of all the awesome things that can happen to us, if we just expand our minds, brains, hearts and ears to all that surrounds us. It’s a celebration of the infinite possibilities that present themselves to us when we let our pioneering spirit take the wheel and floor it.