Hello

Mohamed Diaa (goes by Diaa) is the Executive Creative Director at Joan New York and the Global ECD for eBay across North America, Germany, and the UK. Previously, he was ECD at Ogilvy New York, leading creative efforts for brands like Samsung, Nestlé Water, and Zippo. He spent a decade at Wieden+Kennedy Amsterdam, learning the ways of Dan Wieden and David Kennedy (R.I.P.), and working on brands such as Nike, EA Games, Air Jordan, and Instagram.

Along the way, he’s been fortunate to work with amazing teams that helped bring home accolades like Cannes Lions, D&AD Pencils, and Grand Prix awards. His projects—including IBM’s “Masters Remastered,” Nike’s “Land of New Football,” and “What Will They Say About You?”—have sparked conversations and caught the attention of outlets like CNN, Vice, The Guardian, and Time. The Nike Women’s Middle East campaign, inspired by the strong women in his life, remains his proudest work.

Off duty, you’ll catch him willing Liverpool F.C. to win another title or getting schooled by his kid on PS5.

Few Highlights

IBM Masters Remastred
Cannes Bronze Lion
3 x Cannes Lions Shortlist
Nike - Land Of New Football
D&AD Pencil
3 Eurobest Awards
Nike What Will They Say About You?
Epica Bronze
Eurobest Finalist
Lika Gum
Cannes Bronze Lion 
Grand Prix Dubai Lynx  
Gold Dubai Lynx
Braun Precision Trimmer
3 Cannes Lions Shortlist
2 Silver Dubai Lynx
1 Bronze Dubai Lynx
Mercedes Benz
1 Silver Dubai Lynx