Things.People.Love.
This is eBay’s biggest launch since TLC told us not to chase waterfalls and Beanie Babies became the 90s’ hottest obsession. A celebration of the passions, quirks, and interests that bring people together. From rare finds to everyday essentials, the campaign highlights the endless variety of things people love and can find on eBay.

We followed it up with one for the gear heads. Car culture is all about the flex. This film turned the thrill of modding and upgrading into an intense game of one-upmanship.

The perfect gift doesn’t always land under your tree. Our holiday social films served up the ultimate fix. Unwrap the gifts you didn’t ask for, rewrap (and sell) them, and finally score what you actually wanted.

On social we tapped into the “weirdly specific” side of TikTok, spotlighting the most unexpected and obsessive finds. From sneakerheads to 90s toy collectors, the campaign got everyone talking, and scrolling—about what makes eBay the ultimate treasure chest.

We took it to the streets with billboards starring influencers and their unique obsessions—because nothing says “I love this” like shouting it from a 40-foot sign.