A simple reminder that the best moments in life, the most magical, are the ones we spend with the ones we love. At the heart of the campaign is the film, where we follow the coming of age story of two brothers and their unbreakable bond told through the eyes of the younger one, Max. As he witnesses his older brother grow into adolescence and lose interest in their once revered activities, he decides to rekindle their bond with a little magic and some biscuits.
The campaign also included an activities booklet, animated online videos featuring the Biscuit Jars encouraging families to spend more time together with fun activities.
W+K Amsterdam
Directed by: Tomas Skogging