BIO
Mohamed DiaaElDin Osman - or just ‘Diaa’ as he prefers to be called is an Executive Creative Director at Ogilvy New York. Before that he was a Creative Director at Wieden + Kennedy Amsterdam where he spent almost a decade learning the ways of Dan Wieden and David Kennedy (R.I.P.). Way before that, he attempted to earn a degree in Computer Engineering and Computer Science but when that didn’t work out he tried his hands at advertising. Since then, he’s been lucky enough to have worked with some amazing people who helped him create award winning campaigns. Some of his most memorable work were on brands such as Netflix, EA Games, Air Jordan, Instagram and Facebook to name a few. But his proudest piece was for Nike Women Middle East - What Will They Say About You? - which was inspired by his wife’s and sister’s upbringing in a culture that was not yet ready for strong women. Needless to say, it caused quite a stir on Arab Twitter and got picked up by international news outlets such as CNN, Vice, The Guardian and Time Magazine. When not at the office, you’ll find him willing Liverpool F.C. to win another title and button smashing a PS controller with his boy.